Technology
The AI that perceives, decides and controls the physical world, and Actcast, which supports the continuous operation of that AI across diverse field environments. We do not simply chase raw performance: we face the constraints of the field and the business, actually solve the problem, and implement it as value that can be used for years.
Maximising the value of technology within real constraints
It is often assumed that high-performing AI is enough to solve problems in the field. In practice it is not. On site, the required accuracy and performance must be achieved within constraints — limited cost and power, existing equipment, network conditions and processing time.Beyond that, technology only becomes value if the system runs reliably, collects the data you need without loss, and keeps being updated and improved after deployment. Since our founding, Idein has developed not only the AI but the devices, communications, software and operations around it, so that technology becomes value that keeps working in the field.
AI that perceives and controls physical space
AI on the device turns the reality captured by cameras and sensors into meaning, and controls the site based on the result. The whole pipeline, from perception to control, runs on inexpensive devices.



Perception AI
We build AI that accurately understands diverse physical data — video, audio, radar and more.
Control AI
We build AI that decides and controls the behaviour of equipment and vehicles based on what has been perceived.
Edge optimisation
We optimise both models and execution so that advanced inference runs on limited computing resources.
Why Raspberry Pi
We deliberately chose an inexpensive, globally standard device over special-purpose hardware. Our belief — run it cheaply, everywhere, without stopping — is embodied in the hardware choice itself.

An inexpensive, globally standard general-purpose machine
Rather than depending on dedicated hardware, we build on the inexpensive Raspberry Pi available worldwide, so the same setup can reach any site.
A mature, rich ecosystem
Widely used, with documentation, community and peripherals readily available. This limits procurement, maintenance and expansion risk, and stands up to long-term operation.
And on top of it, fast inference
Starting with our use of the GPU (VideoCore), we have accumulated proprietary optimisation techniques that draw performance out of limited computing resources.
Raspberry Pi is a trademark of Raspberry Pi Ltd.



