ActcastAI
KDDI CORPORATION / Lawson, Inc.
To cut store operating costs and improve the shopping experience at the same time — removing overnight work such as swapping out promotional materials, and reducing waste.
The challenge Idein solves
An AI camera judges, on the spot, how long a customer lingers in front of a shelf and which shelf they reach toward. Identifying the position of the wrist turns “walked past the shelf” into “showed interest in that product,” and this is wired into the signage delivery system to switch what is displayed. The aim is to remove the job of replacing paper promotional materials altogether.
What we did
- Technical cooperation on the AI signage at Lawson Takanawa Gateway City — the first “Real×Tech LAWSON” store, opened June 2025
- AI cameras detect dwell time in front of a shelf and which shelf a customer reaches toward
- Detection is linked to the signage delivery system so content adapts in the moment — reaching for the onigiri shelf brings up a related product, for example
- Part of Lawson’s push toward a 30% reduction in store operating costs by fiscal 2030
- Related release: The first “Real×Tech LAWSON” store opens (KDDI)