ActcastAI
JR Hakata City Inc.
JR Hakata City runs OMO-format stores to widen the opportunities for a variety of businesses to open shop, and wanted to hand those tenants data they could use for marketing.
The challenge Idein solves
We installed edge AI cameras in the store to capture visitor counts and attributes (gender, age group), plus how long signage and displays were actually looked at. Because the AI analysis completes on a credit-card-sized, inexpensive device, the setup can be deployed quickly enough to suit a limited-run pop-up store.
What we did
- Five AI cameras installed in the “LOVOT POP UP Store” on the 5th floor of AMU PLAZA Hakata, for a trial run from 15–20 March 2024
- Captured visitor counts, visitor attributes (gender, age group) and viewing time for in-store displays
- Revealed peak hours by day of week and customer-mix trends, and made it possible to analyze the promotional effect of displays
- The resulting data feeds into the operation of the OMO stores and of JR Hakata City as a whole
- Related release: Idein runs an edge AI camera trial at JR Hakata City’s OMO-format store (Idein, PR TIMES)